The Zinc Network is a Propaganda machine written up by Wikispooks. For reasons good, bad or indifferent the Wikipedia does not enlighten us. Zinc seems to be an offshoot of the Foreign Office & therefore Her Majesty's Government. It is notwithstanding a Left Wing operation, one whose offerings were recently published in the Daily Telegraph. See How The Alt-Right Is Using Covid-19 As Cover To Spread Propaganda Alleges Daily Telegraph.
It is a limited company registered at Companies House. It traded earlier as BREAKTHROUGH MEDIA NETWORK LTD from 27 Nov 2012 - 02 Mar 2020 and as CAMDEN CREATIVE LTD from 21 Jul 2008 - 27 Nov 2012. The Breakthrough website is at Zinc Network. It was set up via the Crown Commercial Service - see Break Through Media Network.
Be aware that HMG also set up the Integrity Initiative to generate Fake News.
At https://zincnetwork.com/news/ it
chooses to allege that:-
Far right hijack coronavirus crisis to push agenda and boost support
Reducing the impact of harmful web content -
Bing, a search engine is censored. Use
Yandex, the Russian equivalent.
How Russia spreads disinformation via RT is more nuanced than we realise
- Pot calls kettle black
Focusing on the micro in influencer marketing - QUOTE
Influencer marketing is expected to be a $5 to 10 billion market by 2020.
UNQUOTE
GravityLight powers 38 million views - Believe it if you want. BTW Perpetual
motion machines don't work either.
Tackling the rising threat of online child sexual abuse
The last of their essays might be well intended. The rest are nonsense at best.
Zinc Network Formation 2012 Founder • Scott Brown
• Robert ElliottHeadquarters London, UK, Sydney, Australia Membership • Robert Elliott
• Scott Brown
• Adam Rutland
• Buster Dover
• Kru Desai
• Scott Brown
• Robert Elliott
• Louis Brooke
• Margherita Watt
• Janet Chambers
• John Montell
• Katie BarnettA "communications agency" that partnered with the Institute for Statecraft to propose a network of 56 NGOs in a bid for £9.75million of funding from the UK/FCO. The Zinc Network was set up in 2012 by Scott Brown and Robert Elliott. As well as an HQ in London, there is Zinc Network Australia based in Sydney.
EXPOSE network
Zinc Network collaborated with the Institute for Statecraft and other groups to propose the UK/FCO grant them £9,750,000 to set up the EXPOSE Network, made up of 56 NGOs. This was revealed by Leak 7 from the Integrity Initiative. The directors were proposed to be Louis Brooke (ZINC Network), Amil Khan (Aktis) and Chris Donnelly of the Institute for Statecraft.“Bringing together organisations including Zinc Network, the Institute for Statecraft, Aktis Strategy, Bellingcat, DFR Lab, the Media Diversity Institute, Toro Risk Solutions and Ecorys, our Consortium combines recognised market leaders in understanding, monitoring, and countering Kremlin-backed disinformation... This ecosystem of credible voices will continue to grow, exposing the actors and networks behind Kremlin-backed disinformation, reducing unwitting multipliers of disinformation, and building resilience amongst key target audiences across Europe.
We will mobilise a Network Hub based in London, led by an experienced Project Director, consisting of an agile team with core competencies augmented by a wider pool of vetted experts. Our approach is highly localised, based around regional clusters of actors who can collaborate to effectively undermine the disinformation
ecosystem in their respective areas and engage audiences most vulnerable to disinformation... It is a highly complex project involving coordination of many independent actors, and thus risk must be carefully managed and risk profiles constantly adapted, serving as the basis for all activity. The approach we propose is based on the identification, monitoring and management of risks as they materialise, allowing members to continue taking smart risks as they increase the scale and impact of their activities.”
' [1]Leadership
The ZINC Network has been managed since 2015 by Louis Brooke whose CV notes he has "more than 10 years’ experience working in complex strategic communications, such as countering violent extremism, countering disinformation and promoting good governance" and in 2018 was on the board of NATO’s Centre of Excellence for Strategic Communications.[1]A Document by Zinc Network
Title Document type Publication date Subject(s) Description Document:A Network of NGOs Technical Proposal project plan 31 August 2018 NGO A central II document. "Project Risk: Project interpreted as UK-sponsored disinformation or ‘troll factory’, seriously undermining UK reputation and agenda in this space"
References
Integrity Initiative/Leak/7